LinkedIn has announced that its Dynamic Ads will soon be available to all advertisers directly in Campaign Manager, allowing them to set them up on their own via a self-service option.
LinkedIn explains the update as follows:
“Today, we’re excited to announce that LinkedIn Dynamic Ads are now available directly in Campaign Manager. Whether you’re running campaigns on your own via self-service, or working with your trusted LinkedIn account team, it’s easier than ever to send personalized ads to every professional in your target audience across LinkedIn’s desktop experience.”
Dynamic ads allow advertisers to automatically customize ad creative to feature publically available information from members’ profile, such as their photo, first name, company, job title, etc. LinkedIn says that such personalized ads will “capture audience’s attention in a way that standard display ads can’t.”
The feature is certainly worth checking out, as LinkedIn claims that Dynamic ads have shown up to 2X the click-through rate of traditional display ads in testing.
Dynamic Ads will be available in Campaign Manager for all businesses within the next week.
Read more here.