LinkedIn introduces CTV and Live Event Ads

Attention marketers! LinkedIn just dropped two game-changing ad formats: Connected TV (CTV) and Live Event Ads.

Gone are the days of B2B marketing being confined to dry text and static ads, with content being increasingly consumed through streaming services. Through LinkedIn’s Campaign Manager, LinkedIn’s CTV ads will allow you to leverage partnerships with platforms like Paramount, Roku, and Samsung Ads to showcase your brand alongside premium content. Consider it your chance to showcase your brand’s thought leadership, highlight customer success stories, or even promote upcoming webinars. 

LinkedIn isn’t just focusing on pre-recorded content. Live Event Ads also offer a unique opportunity to generate buzz and excitement around your upcoming LinkedIn events. These ads can appear in-stream before, during, and after your event, maximizing visibility and participation.

You can read more here.