LinkedIn has recently added a new metric for posts, articles, and video performance, called “unique views”. This addition to LinkedIn analytics means you can now get a clearer picture of how many individual users are actually seeing your content, not just the total number of impressions.

Previously, LinkedIn relied solely on impressions, which can be misleading. An impression could count if someone scrolled past your post without stopping, whereas a unique view indicates someone actually paused to take a look at your content.

The “unique views” metric is a game-changer because it allows for a more accurate assessment of your content’s reach and engagement. By understanding which posts resonate most with your audience, you can tailor your content strategy for better results. 

While specific details about how the “unique views” metric is calculated haven’t been released yet, keep an eye out for updates from LinkedIn. 

You can read more here.