Attention B2B marketers! LinkedIn is making serious waves with the expansion of its video ad program, the Wire Program, and the continued development of AI-powered marketing tools.
No longer in beta, the Wire Program is available in all languages on mobile and desktop, allowing brands to sponsor in-stream video ads alongside trusted publisher content on LinkedIn. With the expansion, targeting options have broadened, giving you the ability to reach a wider pool of relevant B2B professionals.
Now available to global users, LinkedIn is also making its AI-powered campaign creation tool, Accelerate, even more versatile. B2B marketers can expect creative freedom with Microsoft Designer integration, smarter targeting with the ability to exclude specific companies and third-party lists, as well as an AI marketing assistant for campaign guidance.
In a nutshell, this combination offers a powerful one-two punch: high-impact video advertising and data-driven campaign optimization for B2B marketers.
You can read more here.