Live-stream shopping on Twitter!

For this year’s Cyber Monday, Twitter partnered with retailer giant Walmart to test a new live-stream shopping feature that looks really promising.

Though Twitter has done this before in 2015, when it wasn’t really a success. However, several factors influenced adding this feature again including their focus on innovation and the rise of online shopping during the pandemic.

Live-stream shopping will increase brands’ traffic and engagement, which is always good news!

Learn more here