The era of online authenticity is here – last week it was Twitter, and now it’s Meta!

The company is expanding its Meta Verified program to businesses on both Facebook and Instagram, with verification for WhatsApp to be added at later stages.

Businesses can either purchase their subscription at $21.99 per month per Facebook page or Instagram account, or opt for the $34.99 per month package that encompasses both apps. 

Upon joining “Meta Verified for Businesses,” brands will receive similar benefits as creators, including a verification badge, improved reach, and heightened impersonation protection. However, extra perks come along the way, which include increased visibility inside search results and feed recommendations. This means that verified businesses will show up as a carousel titled “Recommended Meta Verified Businesses.”

Meta’s verification process will require businesses to meet specific activity and security criteria, and applicants must prove their connection to the business. The company did not disclose any further information around these requirements, mentioning that more details will be provided when they commence the rollout. 

In a bid to bolster online authenticity, Meta’s expanded verification initiative is surely an extra step towards a more trustworthy digital landscape.

Read more about Meta Verified for Businesses right here.