Meta’s festive Reels updates

In a world where the Reel deal is just a swipe away, Meta is adding more glitz and glamor to the holiday season.

The company recently announced some exciting updates for Facebook and Instagram, focusing on Reels ads to enhance engagement and effectiveness. This includes Collection and Multi-Destination Ads for Facebook Reels (already available on Instagram), and a “Swipe Left” feature for both Facebook and Instagram Reels ads that seamlessly converts viewers into shoppers.

Let’s not forget the various optimizations to the “Advantage+ Creative” suite, available in Ads Manager, and the roll-out of Meta’s third-party brand suitability verification solution for Reels in partnership with Zefr.

Looks like ‘tis the season for the Reel magic to unfold! So, get your sleigh bells jingling and your ads rolling.

Meanwhile, you can read more here.