The gist: TikTok is taking in-app shopping to thrilling new heights with its new visual search feature.

The details: Users can now snap or upload a photo of any item and find similar products inside TikTok Shop listings. This feature is still being tested in select markets outside the US, aiming to provide a seamless shopping experience akin to Google’s or Pinterest‘s image search prowess. 

Now, we can’t deny that in-app shopping hasn’t always been a smashing success for some social media platforms. But hey, TikTok is not one to back down from a challenge, insisting on bringing the fun back into shopping – one dance move and impulse buy at a time.

In summary, the search engine industry is in for an interesting shake-up. It’s crystal clear that TikTok won’t be resting on its laurels of social media dominance. 

With such a hungry competitor entering the fray, will Google manage to keep pace? Or will the king of search end up playing second fiddle to the new kid on the block?

In the meantime, you can learn more here.