Promoted video pins have been doing wonders for Pinterest with users becoming 2.6x more likely to make a purchase after viewing them on the site as per its latest data. And Pinterest wants to keep riding that wave!

The platform is currently testing a new, bigger video ad format that takes up around two-thirds of the screen. Pinterest explains the test as follows:

“With Promoted Video at max. width, your video stands out to drive impact and brand awareness. The format is easy to spot; it spans wider than our standard format in feeds and in search on mobile, so people can sit back and watch your story.”

This will definitely provide brands with more options to stand out by utilizing the rising popularity of vertical video formats and taking advantage of the platform’s ready-to-buy audience.

Read more here.