Reddit is joining the short video party
Admittedly a little late, Reddit is the latest platform in copying the TikTok-style short-video feed format as a central app experience. A little late because literally every other platform has done it already—but then again Reddit, as a forum-type of platform, follows a different development schedule so maybe they are just right on time.
It seems that they are also doing their bit with their own discovery algorithms, aiming to show users content they might like based on the subreddits they are subscribed to. Mostly, though, this move is an expansion of their video & streaming plans.
According to TechCrunch:
Reddit first launched its native video platform in 2017, which allows users to upload MP4 and MOV files to the site. Then, in August 2019, it launched RPAN (Reddit Public Access Network), which lets people livestream to selected subreddits — the most popular livestreams are promoted across the platform. Reddit currently attracts 50 million daily active visitors and hosts 100,000 active subreddits.
With all this we can’t help but wonder: Are Reddit Stories next?
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