If you thought advertising within subreddits was targeted enough for your business, the new placement will definitely blow your mind (and your ad budget). Talk about VIP locations!

Reddit has launched ‘Conversation Placements’, which is basically the most premium of all the platform’s possible spots to place ads in. Why? Because they’re at the sweetest spot for targeting: directly in a conversation thread, under the original post but above the first comment.

From Reddit:

In addition to driving a deeper audience connection, Reddit advertisers can also drive incremental reach through Conversation Placement. Reddit ads have never before appeared in conversation threads, allowing advertisers to expand the reach of their campaigns and speak to a new, untapped audience, many of which land in conversation threads directly from SEO searches and are unreachable anywhere else on the platform.

Learn more here