Although a little late into the e-Commerce game, TikTok is launching its three-tiered commerce ad solution that you can soon find inside your Ads Manager panel; ‘Shopping Ads’. 

Shoppable Ads will entail three ad formats where brands and consumers can dynamically meet to create the most memorable purchasing experience and sales! 

• Video Shopping Ads: Inside these shoppable videos, brands can display several product cards on the For You page. VSA’s will be the smarter combination of Collection Ads and Dynamic Showcase Ads soon to be phased out. Upon pressing on the ad, users will be transported to an in-app landing page that grants them more knowledge about the showcased products and routes them to the retailer’s website.

• Catalog Listing Ads: No video assets needed here! Similar to Instagram’s Shop tab, this feature allows advertisers to scale their product catalogs into wider shoppable placements (‘Recommended’, ‘Related Products’) to gain more viewership. 

• LIVE Shopping Ads: Scrapping off the need for an e-Commerce store, Live Shopping Ads replicate the cable teleshopping experience. You can host your loyal clan of influencers or KOLs, and open Q&As with intrigued potential consumers.

As the leading contender in the realm of short-form content, TikTok is pushing harder to gain momentum and ramp up its e-Commerce push. With the long-awaited utility of its Shopping Ads feature, TikTok will be helping creators harness a multi-pronged approach to their online businesses. However, there lies a risk of diluting the entertainment aspect that’s well-baked into the TikTok experience, in favor of such an aggressive expansion. 

Learn more here.