LinkedIn has officially launched its Premium Company Pages. This offering empowers businesses to stand out from the crowd and connect with their target audience on a deeper level.  

Let’s dive into the features that make Premium Company Pages a game-changer:

• Customizable CTA: Drive valuable actions with a prominent call-to-action button displayed on your page, in search results, and next to your posts. This allows you to seamlessly direct users to your website, contact forms, or other desired destinations.

• Visitor Insights: Gain valuable insights into the profiles of visitors who have viewed your company page, even if they haven’t opted-in to show their activity. 

• Customizable Testimonials: Add a human touch to your page by featuring a client testimonial with an optional image. This helps build trust and credibility with potential partners and customers.

• AI-Powered Workflow: Utilize LinkedIn’s Accelerate program (included with Premium Pages) to streamline content creation. Also, thanks to Premium Business’s unlimited search, you can reach out to potential business leads with custom invites, attach unlimited messages to connection requests, and use InMail to directly reach prospects through multiple channels.

• Services Showcase: Display rich media like videos and images alongside customer reviews, all within your LinkedIn profile.

While LinkedIn Premium Business starts at $99 per month, the potential to connect with more leads and increase conversions can quickly justify the cost.

With all these perks in mind, would you consider upgrading to unlock the full potential of LinkedIn for your B2B marketing efforts? 

You can read more here.