WhatsApp is making it less tedious for small businesses to show their products on the platform.

It is introducing ‘Product Catalogs’, a new feature that will make it easier for small businesses to showcase their products and services within the app.

WhatsApp comments on the matter as follows:

“Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.”

The new catalog feature is available in some markets, with wider roll-out coming in the near future.

Read more here.