Creators rejoice, YouTube is testing a brand new weapon in your content creation arsenal: An AI ideas generator.

That’s right, the days of late-night brainstorming sessions might be numbered. This AI tool, currently rolling out to a limited group of channels that publish videos in English, aims to be your personal content muse.

Here’s how it works: With expanded access coming soon, you can navigate to the Research section of your YouTube Studio and the AI will suggest potential content ideas based on trending topics and viewer data. But this isn’t just a simple keyword suggestion tool. The AI can delve deeper, providing pointers on thematic content and even offering a downloadable content outline!

So, is this the end of creative freedom? Absolutely not! Think of it as a springboard, not a script. The AI provides a starting point, but your unique voice and creativity are still essential.

You can read more here.