At its Made on YouTube event, YouTube unveiled a frankly impressive suite of updates to YouTube Studio.

Your Face Is Now Intellectual Property (And That’s a Good Thing)
The standout feature? Likeness detection. This tool is now rolling out to all YouTube Partner Program creators. The system aims to detect, manage, and help remove unauthorized videos featuring your facial likeness.

An AI Assistant That Might Actually Be Helpful
YouTube is also introducing “Ask Studio,” an AI chatbot that can answer questions about your channel. Before you roll your eyes, consider this: unlike most AI assistants that respond to “how do I fix this?” with “did you try turning it off and on again?,” Ask Studio is designed to provide actionable insights.

The Inspiration Tab Gets Less Lazy
YouTube’s Inspiration tab, launched last year, is getting a significant upgrade. The new version offers topic suggestions tailored to your channel and nine responses to every AI prompt.

A/B Testing for the Commitment-Phobic
YouTube is also expanding its title and thumbnail testing feature. Creators can now test up to three different titles and thumbnails simultaneously to see what actually gets clicks.

The Auto-Dub Wild Card
Buried in the announcement is auto-dubbing and lip-synced translation features, allowing creators to automatically translate and dub their content into multiple languages with synced lips.

The Bigger Picture
Here’s what’s refreshing about YouTube’s approach: these tools actually seem designed to help creators rather than extract more money from them. In the attention economy arms race, YouTube is handing out better weapons while X is charging people to shoot blanks.

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