With the pandemic accelerating the growth of online shopping, Facebook launched ‘Shops’ back in May. This feature allowed business accounts to set up a custom profile to become their Facebook’s storefront.

Building on ‘Shops’, Facebook announced the new ‘Shop’ tab, a one-stop destination for your e-commerce needs and a likely nuisance for social media managers to explain. But worry not! We know it’s confusing so we prepared a handy cheat sheet:

Shops ⟶ the business profile

Shop ⟶ the shopping tab*

*Not to be confused with ‘Marketplace’, which is arguably a shopping tab, too. Sorry, we don’t choose the names.

To recap: ‘Shop’ is the shopping tab where you can shop from real-life shops through their custom shops set up thanks to ‘Shops’.

Hope this was clear!

Shop more here.