Instagram is finally answering the community’s needs and testing a 60-second-long story so that people can share their moments with no interruptions. The main focus behind this update is to support and facilitate the creation of videos in the app.

This will not only help the posting process, since you won’t need to cut down your 1 minute videos anymore, but it will also allow brands to share more content on stories, including full Reels.

This is a step forward when it comes to merging all types of content including Stories, Reels, and Posts into one feed to offer a similar interface to TikTok’s. 

We will keep you posted when this feature gets rolled out.

Learn more here