Facebook wants to make video truly interactive and community centric, instead of being a passive, one-way broadcast.
The social media giant has announced a number of new interactive video features to push for studio-like engagement from the audience.
The first option it rolled out is polling for both Live and on demand videos. Facebook explains it as follows:
“Polling lets partners add questions with a set of answers, to quickly and easily get their fans' opinions — from asking them to vote on their favorite character in a show, getting their advice on what to do next in the video, or even bringing to life old favorites like “Two Truths and a Lie.” The new Watch show Help Us Get Married was the first to test polling as a key component of their series, enabling viewers to vote to decide how the participating couples would plan wedding details like venue and theme.”
It has also introduced a new HQ Trivia-style interactive quiz option, which could be used within an individual video or as a standalone game show.
“Gamification introduces gameplay: the partner creates a set of questions with each having one correct answer, and people get eliminated from the game when they answer incorrectly. This will help a range of formats come to life, like a live trivia show where fans compete to see who knows the most about a particular topic or perhaps a direct competition between creators and their superfans on a topic of choice.”
Creators and brands that are interested in getting early access to these features can register their interest here.
Read more here.
Creators and brands that are interested in getting early access to these features can register their interest here.
Read more here.