Instagram overhauls its algorithm

Instagram is making a big change to its algorithm in an effort to give smaller creators a boost. 

Here’s the lowdown:

  • Original is King (or Queen): Photos and videos created by you, or your favorite creators, will be prioritized, pushing those reposts by aggregator accounts to the back seat.
  • Reels Get Real: Forget follower count! Now, Reels will be ranked based on how well they perform, not just how many people follow you. Great content has a shot at reaching a wider audience, regardless of your follower size.

Some creators are concerned that the change could make it more difficult for them to reach new followers. However, Instagram says that it is committed to supporting creators and helping them to grow their businesses.

The update is rolling out over the coming months, so you may not see the changes immediately. But it’s a positive step for creators who put their heart and soul into original content. 

You can read more here.