Instagram is pulling out all the stops to further pin itself in the e-commerce space.

It is currently working on a new Product Launch Sticker for Stories that will help users set reminders for upcoming product launches to get notified as soon as the product becomes available.

As per Instagram, here is how it works:

“Today we’re testing a new way to set reminders about upcoming product launches so people can buy your products the moment they’re available, right on Instagram. From checkout to shopping from creators, this is part of our ongoing investment to make it easier for people to shop. The product launch sticker in Instagram Stories and product launch tag in feed lets people set reminders for the launch date, preview product details and buy as soon as a product is available without leaving Instagram.”          

The option is currently being tested with few brands, namely: Adidas, H&M and Warby Parker.

Read more here.