LinkedIn introduces ‘Products’ Tab

The professional network has recently announced a new ‘Product’ tab for Company Pages, which offers a dedicated space for brands to highlight their products and promote key features.

LinkedIn explains the new feature as follows:

“With Product Pages you can spotlight product endorsements and testimonials by your users, gather ratings and reviews from current users, and generate leads with a custom call-to-action button, such as a demo request or contact sales form. In the new “Products” Tab, you can add new products you want to feature and include rich media like videos or product screenshots, descriptions and more.” 

Additionally, brands will be able to drive valuable actions via this tab with 6 different CTA button options, namely: Download now, Get started, Request demo, Try now, Contact us and Learn more.

In terms of roll out, LinkedIn says: “Today we have more than 10,000 Product Pages, across the B2B software category with plans to add more industries in the coming year.”

Learn more here.