LinkedIn tests ads on Stories
The professional platform has announced that it is currently testing ads in LinkedIn Stories with a beta group of advertisers.
Here is LinkedIn’s official statement about the subject:
“Today, we’re excited to announce that we are testing Stories Ads with a limited number of advertisers in a closed beta with all members globally. Stories Ads can help brands grow their reach with our community of more than 722M members with video and image ads. Already, we have had more than 600 advertisers activate campaigns with positive performance in clicks, views and cost metrics.”
The platform is planning a broader launch of this feature in 2021.
Learn more here