TikTok is upping its Shopping game

TikTok is determined to dominate the realm of online shopping, as the app is looking to add new e-Commerce features.

In its latest move, TikTok is currently testing a new “Shop” tab, with some users having already spotted this new feed alongside the usual “Following” and “For You” tabs.

In addition, TikTok is also experimenting with a visual search feature that allows users to find and purchase similar products by uploading a photo or snapping a new one.

While previous attempts to introduce a “Nearby” feed were met with limited success, TikTok’s recent advancements in the e-Commerce realm suggest that it won’t be long before TikTok Shop competes with established giants like Shein and Amazon.

Let’s admit it, we all have our guilty pleasures. And we’ve definitely fallen victim to the “TikTok made me buy it” trend.

So if your wallet always feels light, remember: TikTok made us do it, folks. TikTok made us do it.

PS: You can read more here.

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