TikTok to dot this month with special fashion features

Even without counting all the important film festivals, September is a month filled with high couture—it is Fashion Month after all. We’ve seen the glitter of the VMAs outfits as well as the panache of MET Gala ensembles, but TikTok wants to make every day a fashion statement.

Last week, the platform announces a plethora of events and special features to celebrate this Fashion Month:

  • Special livestreams with TikTok fashion and cosmetic icons like Victoria Paris (@victoriaparis) & Dr. Angelo Landriscina (@dermangelo)
  •  A Live Balmain Runway
  • Unique creative effects:
    • Rate My Outfit: Gives your outfit a random score, ranging from ‘fashion week icon’ to ‘fashion faux-pas’
    • Aesthetic Challenge: Creators are challenged to dress as the randomised aesthetic they receive, from cottagecore to emo, preppy and Y2K

Whereas most of the creators are US-based, the trend is worldwide—so if your brand has TikTok content and is remotely related to fashion and just looking good in general, this is a golden opportunity to join the conversation.

Check out the schedule here