The digital giant just rolled out the newest addition to its Ads Manager; ‘Audience Insights’.

The benefits are quite self-explanatory, granting users a better look at their audiences’ demographic details.

As mentioned in the TikTok announcement, ‘Audience Insights can help you discover new audiences beyond those that you traditionally target. If any surprising or unexpected interest categories appear, you can try targeting these interest categories to see how they perform. For example, the data may show that the beauty advertiser’s audience is also interested in apparel and accessories, or in-app games. The advertiser may then consider targeting these interests to find new ways to scale.’

Learn more here.