In the past, the word “Promoted” would be stamped on ad placements along with an arrow icon in the bottom left corner.
These newly found ad labels have been causing some difficulty for users in distinguishing between paid advertisements and regular posts, resulting in accidental clicks.
We should’ve seen this coming, with this move from X coincidentally arriving at a time when the company has been forcing users to either buy more ads or lose their gold checkmarks to combat its plummeting ad revenue.
So stay alert because it’ll get harder to know if that hilarious tweet is brought to you by an advertising powerhouse, or a genuinely funny person who just happened to hit the jackpot.
Read more here.