Facebook debuts ‘Facebook Showcase’

Facebook Watch didn’t pick up momentum yet, and Facebook ain’t loving it!

To entice advertisers into the platform, the social media giant has launched ‘Facebook Showcase’, a new premium video ads program.

Showcase will give ad buyers the option to promote their brands on the highest-quality videos on Facebook Watch. Here is what Facebook wrote about the new option:

“Facebook’s video ecosystem is growing, with a diverse mix of content from original series to creator content… we’re introducing a new premium video ad program: Facebook Showcase. Showcase will give online video and TV ad buyers participating in the upfront selling cycle new opportunities to reach their target audiences within the highest-quality videos on Facebook.”

Do you think this will help boost the performance of Facebook Watch?

Read more here.