Instagram expands shopping tags & collection ads to more businesses

A month ago, Instagram introduced shopping bag stickers to its Stories for select advertisers, giving them a new opportunity to drive sales on the platform. The social media network is currently planning to roll this option out to all brands that have enabled shopping on the platform.

Businesses that are interested in this option need to get approval for the feature first by fulfilling the following list of requirements:

Moreover, Instagram is expanding its Collection ad to cover all advertisers. This ad’s format blends video and product catalogs, as well as in-stream purchases within the app.

Read more here.