If you thought 10 minutes were a blast, get ready to amp up the excitement because TikTok is gearing up to introduce a 15-minute video upload option.

TikTok has a history of expanding its video time limits, starting from a mere 15 seconds, then soared up to 60 seconds, followed by 3 and 5 minutes, before settling at the current 10-minute limit. 

The potential extension to 15 minutes isn’t just about longer videos; it’s a strategic move to increase the time users spend in the app. As TikTok ventures into the realm of longer-form content, it’s setting the stage for a direct face-off with YouTube.

Who knows, we might even witness the rise of 30-minute uploads in the future.

For now, read more here to stay updated.